Qualifications/Goals: Students understand the construction of automated production plants and handling systems and are able to design them according to the production and assembly requirements, within cost and time constraints. In doing so, they can assess the interactions with materials management and the qualification of the employees as well as the benefits of methods of digital factory simulation.

Contents: Components of automated handling systems, product design suitable for assembly, design of the assembly organization, manual and automated assembly, material supply, availability, planning and evaluation, factory simulation, employee qualification.

Qualifications/Goals: Students learn the basics of communication: they will become aware of how they affect other people by their external appearance, gestures, facial expressions and language; what behavioral patterns trigger these effects; and how they can actively influence others. They will learn skills for planning and preparing conversations as well as presentations and behavior in situations of conflict.

Contents: Communicating and presenting, basics of communication psychology, leading conversations and negotiations, leading teams and working groups (including motivation and tools, meeting management creativity in teams, discussion situations, mastering appraisal interviews, conflict), leadership role, tasks and instruments, skills, learning and implementing conversation.

Qualifications/Goals: This module is designed to enable students to analyze, structure, and design logistics management modules at the higher levels of companies and production sites. In doing so, the students should get to know the efficiency of the logistic value-added chain as a competitive factor and be able to design it optimally.

Contents:

• Knowledge of the role and activities of supply chain and logistics management as key elements for the successful management of companies
• Understanding the importance of customer thoughts in the entire chain
• Understanding of entire value-added networks, their planning and control techniques
• Understanding of the many instruments for analysis and problem solving in logistics chains

Qualifications /Goals

Students learn the basics of project management. They should be able to recognize the challenges and success factors in project management, and to work on smaller projects independently and in a structured manner. A PC-simulation is used to check the course content; the students' ability to work in a team is also developed.

Contents:

• Fundamentals of project management
• Work breakdown structures
• Project scheduling and budgeting
• Earned value method
• Risk analysis in projects
• Project organization
• Project closure and audit
• PC simulation

Qualifications/Goals

Knowledge: The students acquire an extended knowledge and critical understanding of theories, principles, and methods of International Marketing.

Skills: Intercultural competences enable the students to analyze cultural differences and evaluate their effects on marketing decision making. Both individually and in expert teams, they appraise and judge unfamiliar issues in International Marketing. Students apply their knowledge and make decisions in complex, unfamiliar, and unstable contexts. They will be able to critically discuss international marketing issues, and independently and purposefully expand their knowledge base.

Contents: The module begins with an investigation and discussion of the global economic environment, which constitutes the general conditions for international corporate operations. The concept of culture, as a key influence on buying behavior, is analyzed in detail. International marketing activities are explored; to a large extent, these are based on the fundamental elements of marketing, and thus include international market research, strategic issues, and the international marketing mix.

In the strategic section in particular, additional aspects such as generic internationalization strategies, methods of evaluating and selecting countries as target markets, and market entry modes extend the scope of contents to entirely new fields. All content is illustrated with up-to-date examples from both consumer and industrial goods markets. Exercises and case studies are used to apply learned contents to real-life scenarios.