Business Psychology (B.A.)

In seven semesters, you will learn scientific and psychological theories and methods for application in business practice. Psychological and business management content is combined, and there is also a special focus on digitalization. In this way, you will be optimally prepared for the challenges that await you in the working world after your studies.

After you have acquired a broad spectrum of basic knowledge in the first three semesters, you can select specializations in the fourth semester - here you can choose between the fields of human resources and market and consumers. You can find out more by clicking on the tiles for the individual specializations at the bottom of this page.

After graduating with a bachelor's degree, there are many possible fields of work waiting for you in which you can apply the knowledge you have gained. You also have the option of starting a master's program, e.g. in business management.

The bachelor's degree program in Business Psychology is based on scientific principles and provides you with the professional skills you need for a successful entry into the world of work. Our department is characterized by a high degree of practical relevance. This will make it easier for you to get started in a business environment, and you will be able to apply your knowledge quickly and confidently.

Degree

Bachelor of Arts

Type

Full-time

Standard period of study

7 semesters

Start of study

Winter semester

Place of study

Emden

Language

German/English

Admission requirements

General higher education entrance qualification; Subject-related higher education entrance qualification; University of applied sciences entrance qualification

Admission restriction

Yes

Credit points

210 ECTS

Accreditation
Accredited by ZEvA in Hannover

Department

Business Studies

Once you have successfully completed your studies, you will be offered interesting prospects when you start your professional life. In addition to direct entry into an attractive position, trainee programs or assistant functions can also be interesting entry opportunities.

Compared to traditional economics, the employment growth of business psychologists is greater. A clear plus point for you! Due to the different specializations, you are qualified for many different fields of activity, which is also a clear advantage for you.

Your career goals could be, for example:

  • Marketing Manager
  • Market and consumer researcher
  • Human Resources Manager
  • Organizational developer

In den ersten drei Semestern erlangst du Kenntnisse in den Grundlagen der Psychologie und Betriebswirtschaftslehre.

Du erlangst einen Überblick über die Grundfunktionen von Unternehmen (Produktion, Absatz, Finanzierung und Führung), erwirbst Kenntnisse in den Bereichen Rechnungswesen, Volkswirtschaftslehre und Recht.

Außerdem wirst du in den Grundlagen der Psychologie, der Diagnostik und dem wissenschaftlichen Arbeiten fachliche Kompetenzen erlangen.

Die sogenannten „Soft Skills“ trainierst du in Modulen wie z. B. Kommunikation und Präsentation sowie Englisch für Psycholog*innen.

In den Semestern vier bis sechs kannst du nach deinen persönlichen Interessen und Berufswünschen Vertiefungsrichtungen auswählen. Außerdem wirst du an zwei empirisch experimentellen Praxisprojekten teilnehmen.

Das siebte Semester verbringst du zunächst in der Praxis. Hierfür musst du dir ein Unternehmen für ein 12-wöchiges Pflichtpraktikum suchen, in diesem Praktikum musst du auch einen expliziten Bezug zur Wirtschaftspsychologie nachweisen. Hast du dein Praktikum erfolgreich absolviert kannst du deine Bachelorarbeit, mit explizitem Bezug zur Wirtschaftspsychologie, schreiben. Dafür hast du acht Wochen Zeit.

Dein Studium endet mit der Abgabe deiner Bachelorarbeit und dem dazugehörigen Kolloquium.

You can start your business psychology studies in the respective winter semester. You can apply via our application portal.

Link to the application portal

Deadling for applications

31.07.2021

  • for orientation and study decision

Study Coordination Office

  • for financing your studies

Student Counselling Service

  • for application

Enrollment Office

  • from the Department of Business Studies

Silke Willms

Deepenings