What is marketing, what is sales? Above all, one thing: Versatile!
From the data-loving market researcher to the sales representative who loves to travel, there is a wide range of diverse tasks that require many, sometimes very different, core competencies such as logical/structured thinking, contact and communication skills, and (for the salesperson) a certain amount of frustration tolerance. Common to all tasks is an interest in and focus on the needs of customers and markets. On the following pages you will find out which professors and modules we use to prepare you for a career as a marketer or in sales.
2-semester practical project
- for the strategic reorientation of BSV Kickers Emden in SS 20 and WS 21/22
1-semester Design Thinking project
- for the innovative future design of the Center for Continuing Education of the University of Applied Sciences Emden/Leer in SS 21
(Junior) Sales Assistant/Manager, Field Sales Representative
(Junior) Channel Manager
(Junior) Product/Brand Manager
(Junior) Online Marketing/Social Media/E-Commerce/Content Manager
Market Researcher, Market/Business Analyst
Marketing (Junior) Consultant
Internal sales representative
Applied Marketing Research
In each case the current available edition:
Albers, S./ Krafft, M.: Vertriebsmanagement. SpringerGabler.