International Marketing - Hochschule Emden/Leer

Focus International Marketing

Dear students, welcome to the International Marketing concentration!

Overview

What is marketing, what is sales? Above all, one thing: Versatile!

From the data-loving market researcher to the sales representative who loves to travel, there is a wide range of diverse tasks that require many, sometimes very different, core competencies such as logical/structured thinking, contact and communication skills, and (for the salesperson) a certain amount of frustration tolerance. Common to all tasks is an interest in and focus on the needs of customers and markets. On the following pages you will find out which professors and modules we use to prepare you for a career as a marketer or in sales.

News & Projects

2-semester practical project

- for the strategic reorientation of BSV Kickers Emden in SS 20 and WS 21/22

1-semester Design Thinking project

- for the innovative future design of the Center for Continuing Education of the University of Applied Sciences Emden/Leer in SS 21

Occupational fields

Marketing/Sales Trainee

Marketing assistant/manager

(Junior) Sales Assistant/Manager, Field Sales Representative

(Junior) Channel Manager

(Junior) Product/Brand Manager

(Junior) Online Marketing/Social Media/E-Commerce/Content Manager

Market Researcher, Market/Business Analyst

Media Planner

Project Manager

Marketing (Junior) Consultant

Internal sales representative

Modules

Bachelor:

Applied Marketing Research
Business-to-Business Marketing
Digital Marketing Seminar (English)
E-Business Basics
E-Business Practice
E-commerce
Empirical Marketing Research
International Marketing (english)
Marketing (basics)
Marketing 4.0
Marketing project
Operational marketing for SME
Quantitative methods of market research with R
Sales

Master:

Marketing Consulting
Marketing management
Marketing project
Sales Management

Literature

In each case the current available edition

Albers, S./ Krafft, M.: Vertriebsmanagement. SpringerGabler.
Bruhn, M.: Marketing - Basics for Study and Practice. Gabler.
Godefroid, P./ Pförtsch, W.: Business-to-Business Marketing. Kiehl Verlag.
Gündling, U.: Strategische Analyse und Handlungsempfehlungen für den Online-Handel der camel activefashionworld, in: Pepels, W. (Ed.): Fallstudien zum Marketing, Kiehl Verlag, S. 429 - 450.
Hollensen, S.: Global Marketing. Pearson.
Homburg, C.: Marketing-Management, SpringerGabler.
Kotler, P./ Kartajaya, H./ Setiawan/ I.: Marketing 4.0: Moving from traditional to digital. John Wiley & Sons.
Kreutzer, R. T.: Praxisorientiertes Online-Marketing, SpringerGabler.
Scheed, B./ Scherer, P.: Strategic Sales Management. B2B sales in the digital age. SpringerGabler.
Scheier, C.; Held, D.: Wie Werbung wirkt - Erkenntnisse des Neuromarketing, Haufe.
Winkelmann, P.: Sales conception and sales management. Vahlen